Quick Win Marketing is aimed at entrepreneurs and business managers who want to start, grow or revitalise a business and companies launching new services or products in the UK or Ireland.

Based on, and extending, the book by Annmarie Hanlon and published by Oak Tree Press, the site is designed so that subscribers can dip in and out seeking answers to your top marketing questions, as they arise. There are four main sections to the site:

• Marketing essentials.
• Launching new services / products.
• Growing your business.
• Revitalising your business.

Marketing essentials is ideal if you are new to marketing, starting a new business or need to refresh your marketing knowledge. Find out here how to price services, set targets and develop a marketing plan.

Launching new services / products looks at identifying opportunities, valuing the market and protecting your idea.

Growing your business is a challenge many companies face. This section illustrates ways to grow a business, using both online and offline tactics. It includes online tactics such as ways to increase your web traffic and understanding YouTube for businesses. Offline marketing tactics explained include writing press releases and organising open days.

Revitalising your business is aimed at established companies that need a kick-start. This section provides tools and templates such as brand maps and SWOT filters. Learn here how to find new markets and win more pitches, as well as how to conduct surveys with potential and lapsed clients.

In addition, you will be able to search for questions and answers across a range of topics, including:

• Management
• Branding
• Research
• Innovation
• Pricing
• Promotion
• Sales
• Online

And, where appropriate, answers cross-reference to other questions for a fuller explanation or more information.

About the author

Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing and a member of the Marketing Institute of Ireland.  She is the Consultancy Director of Evonomie (www.evonomie.net), an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.

About Oak Tree Press

Oak Tree Press (Cork Publishing Limited t/a Oak Tree Press) is an Irish registered limited liability company, with its registered office at Granary House, Rutland Street, Cork, Ireland. Its registered number is 145402. Its directors are Brian O’Kane and Rita O’Kane; its secretary is Brian O’Kane. Its VAT registration number is IR6542272L.