If your product or service is needed, you can always grow the business by:

• Changing the product offer.
• Changing pricing.
• Developing markets or customers.
• Promoting offers.

Changing the product offer involves:

• Developing new products or services.
• Adding greater value to existing products and services.
• Identifying opportunities for existing clients to sign up for a recurring service.

Changing pricing involves:

• Increasing the average spend or order value per customer.
• Adding / removing / modifying delivery charges / expenses.
• Exploring whether existing clients will buy another service.
• Increasing the order cycle.
• Offering alternatives at different prices online or offline.

Developing markets or customers involves:

• Finding more clients online or offline.
• Segmenting the market and creating different offers for different groups.
• Moving into new markets at home or in other countries.

Promoting offers involves:

• Identifying offers to increase average order value.

Start the process by speaking with clients to identify opportunities. An initial survey will indicate potential and this can be followed up with more in-depth meetings to discuss details.

See also:

Q3          What market research do we need?
Q10        What are the 7 key ways to promote our business?
Q82        How do we survey existing clients?

Q111 How we do we export?