Quick Win Marketing is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections:

• Marketing essentials
• Launching new services / products
• Growing your business
• Revitalising your business

Marketing essentials is ideal if you are new to marketing, starting a new business or need to refresh your marketing knowledge. Find out here how to price services, set targets and develop a marketing plan.

Launching new services / products looks at identifying opportunities, valuing the market and protecting your idea.

Growing your business is a challenge many companies face. This section illustrates ways to grow a business, using both online and offline tactics. It includes online tactics such as ways to increase your web traffic and understanding YouTube for businesses. Offline marketing tactics explained include writing press releases and organising open days.

Revitalising your business is aimed at established companies that need a kick-start. This section provides tools and templates such as brand maps and SWOT filters. Learn here how to find new markets and win more pitches, as well as how to conduct surveys with potential and lapsed clients.

All questions and answers are also cross-indexed over the following headings:

• Management
• Branding
• Research
• Innovation
• Pricing
• Promotion
• Sales
• Online

About the author

Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing and a member of the Marketing Institute of Ireland.  She is the Consultancy Director of Evonomie (www.evonomie.net), an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.